Tuesday, March 24, 2009

Cakevertising by Amnesty International

Thanks to our friends at TrendHunter Magazine for turning us on to this tasteful and poignant ad campaign celebrating the 60th anniversary of the Human Rights Organization, Amnesty International. The series features a cool new promotional concept: "Cakevertising".

Amnesty and its agency, DDB Budapest, created ads featuring a series of cakes with symbolic photographic images of people in danger. On each cake, a slice is being removed from the rest of the cake, visually separating a person from an unacceptable, unsafe situation.

The tagline reads, “You can do more than celebrate. 60 years of the universal declaration of human rights.”

Not all Cakevertising is so serious. Cakes and cookies with detailed logos and photos can be a fun and tasty way to get your message across. We have a great source here in San Francisco that makes beautifully detailed edible swag for product launches, anniversaries, and special events. They may not last a long time, but people enjoy them, remember them, and they're one giveaway that won't end up in a landfill.