Tuesday, August 19, 2008

'Cool' Global Warming Promotion Hits San Francisco

Cool Globes is public art with a purpose — and buzz-building promotional communications at its best.

The creation of Chicago-based environmental activist/mom/marketing guru Wendy Abrams, this nationwide project uses the power of art to raise awareness about global warming and the little things we can all do about it.

Abrams conceived of these six-foot-tall plaster art pieces (see "sad earth" piece above) as a way to deliver a message about our need to “cool” the planet. The globes are designed and decorated by a diverse group of people — including actors, musicians, artists, elected officials, athletes, and others — who are promoting different solutions to the global warming crisis. Each globe presents one step people can take in the grander scheme of combating the heat and bringing on the cool.

Here in San Francisco, 35 of these dramatic showpieces can now be seen on the Promenade of Crissy Field, near the Golden Gate Bridge. They traveled here from Chicago and Washington D.C. You can see them here through October 12. They'll move on to London next.

Browse the photo gallery of Cool Globes at the website, and see a list of things you can do to help bring the carbon cycle back into balance. The San Francisco Chronicle published a video of local artist Lauren Davies creating her piece for the local installation, called: "The Butterfly & the Tsunami".