Monday, July 21, 2008

Web Tool Gauges Environmental Impacts of Your Events


There's not doubt about it. Conventions, meetings and events can exact a heavy toll on our planet. The $107 billion meeting industry serves 136.5 million people attending 1.2 million events annually, according to a recent report.

Now, your company can measure the environmental impact of its events through an online service called the MeetGreen Calculator.

This subscription-based web tool allows anyone to measure their meeting practices against green best practices. MeetGreen Calculator will give the user help in meeting these green standards. Examples include enabling attendees walk or use mass transit, buying food locally and donating left-overs to local food banks, using reusable cups and large-capacity water pitchers rather than individual water bottles.

The results can lead to cost reduction, waste reduction, benefits to local communities and the environment — and good vibes for your organization. The MeetGreen Calculator was recently used at the World Urban Forum. Ginny Stratton of Globe Foundation of Canada said: “We're ecstatic to know that the practices we employed resulted in the highest possible MeetGreen rating and we hope the results will create a legacy for future organizers of the World Urban Forum.”

Some high-profile organizations that have used the MeetGreen Calculator include the Sierra Club, US Green Building Council, Globe Foundation of Canada and the Business for Social Responsibility.

If you produce or manage events and are looking for ways to green them, this MeetGreen Calculator could be a good place to start.

Saturday, July 19, 2008

We're Featured on Eco Fabulous!


Thanks to our wonderful, talented and inspiring friend, Zem Joaquin, for featuring eco imprints and sustainable swag on Eco Fabulous this week.

We're very honored to be called "eco fabulous" by Zem and her green style-setting crew. Please read article here.

Monday, July 7, 2008

'Green Your Swag': Triple Pundit article on eco imprints


In case you missed it last week, writer and sustainable business consultant Paul Smith and the good folks at Triple Pundit wrote a very nice feature on eco imprints, our green promotional marketing firm. It does a good job of explaining what we’re doing and why we're doing it...and also has a few kind words to say about this humble blog.

Please check out the article, 'How to Green Your Swag' and let us know what you think.

Sunday, July 6, 2008

Going Old School to Find the Best Green TV Ad Ever...


When I was a little kid growing up in the suburbs east of San Francisco, Keep America Beautiful partnered with the Ad Council to create a TV ad that had a powerful effect on me — and made a huge contribution to the early green movement in this country.

The public service spot aired for the first time on Earth Day, 1971, and featured a stoic actor named Chief Iron Eyes Cody. It dramatized how litter and other forms of pollution were hurting the environment, and how every individual has the responsibility to help protect it.

The ad ended with the famous tagline: "People Start Pollution. People can stop it." Cody, who was actually a Sicilian American, became synonymous with environmental concern and achieved lasting fame as, "The Crying Native American."

The PSA won two Clio awards and was named one of the top 100 advertising campaigns of the 20th Century by Ad Age Magazine. In 1982, Cody, whose film repertoire included three Westerns with President Ronald Reagan, was honored with a star on the Hollywood Boulevard Walk of Fame.

During the height of the campaign, Keep America Beautiful reported receiving more than 2,000 letters a month from people wanting to join their local team. By the end of the campaign, local teams had helped to reduce litter by as much as 88% in 300 communities, 38 states, and several countries. The success of this anti-litter campaign led to hundreds of other environmental messages through the years, from many different sources.

During a period when most Americans were clueless about our destructive consumption patterns, the Keep America Beautiful PSA campaign was probably the greatest ever in terms of creating awareness and changing negative attitudes and behaviors that lead to pollution.

When you watch the ad today, it still resonates.

Wednesday, July 2, 2008

Join us in Promoting the Year of the Frog!


Like many six year olds, my son Weston is crazy about frogs (see above).

Unfortunately, their populations across the globe are disappearing at an alarming rate. To call attention to the amphibian extinction crisis during this “leap year”, global conservation organizations have designated 2008 as Year of the Frog.

While the circumstances surrounding it are troubling, 'Year of the Frog' is no doubt the coolest green communication outreach promotion we’ve heard of in some time!

Scientists estimate that from one-third to one-half of the 6,000 amphibian species are in danger of extinction. Frogs live most of their lives in water, making them very sensitive to waterborne chemicals, which are absorbed through their permeable skin. For this reason, they often give the first warning of toxic pollutants in the environment and are important indicators of how our ecosystems are faring.

Some pollutants that have affected amphibians, such as DDT and PCBs, have long been recognized as dangerous. But recently, synthetic hormones or hormone-like substances have started to alarm some scientists and environmentalists. Other reasons frogs are disappearing so rapidly are habitat loss, climate change, and a fungus type disease called chytrid.

So during this Year of the Frog, we should all thank these environmental sentinels for helping us understand what’s going on in the environment around us. You may even want to give one a kiss!

Tuesday, July 1, 2008

Earth Friendly Calendars


Give the people aligned with your organization a daily reminder that you place a high value on the environment and sustainability. Our "Goingreen™" calendar is printed on recycled paper with soy-based inks and features beautiful nature photography and 12 green living tips. It's a well designed and sensible marketing tool for any business or organization promoting environmentally friendly practices and living. And at less than $2.50 a pop with your own custom branding, they're an excellent bang for your buck. You can order your 2009 calendars now at eco imprints.

Recycled Journals and Notepads


As much as our world has gone digital, custom branded writing pads and journals remain a popular and practical item to promote your organization and events.

We recently gave away 500 of them at our booth at the Sustainable Brands Conference in Monterey — they literally flew off the shelf! Whether used a gift to welcome a new employee or thank a colleague, or as a giveaway in an event goodie packet, journals keep folks organized an are a great item for meeting notes, project management, sales calls, everyday scribbles, and creative brainstorms.

The pads above are made of 51% post consumer recycled material. They also includes a 100% post consumer recycled 8 ½" x 11" lined paper pad. Price is as low as $10.50, depending on quantity, and there is a good selection of lower price point versions available. We can produce them with nice matching pens made of biodegradable plant-based plastic or recycled paper.

Feature your branding on one of these socially responsible products and the people important to your organization will surely take notice. For more stylish environmentally conscious promotional product ideas check out ecoimprints.com or contact us at 415-558-8839.