Thursday, June 26, 2008

Google Store Goes Green

Google is not just the most popular web service on the planet. The company also has a strong environmental and social ethic which now extends to its corporate merchandising program.

While many brands continue to put their logos on toxic merchandise that eventually ends up languishing in landfills, Google's merch store has gone green. You can shop there for everything from stylish flash drives made of recycled plastic to a hemp travel organizer to the organic cotton Blogger beanie pictured above. To make your geek paraphernalia shopping even more guilt-free, Google currently offers free shipping throughout most of the U.S.!

Google's visionary business strategies and success is well documented, and the company has been recognized multiple times by Fortune Magazine as America's #1 place to work. The Google Store is a wonderful example of aligning your corporate values with your corporate merchandising program and using quality sustainable merchandise to build positive brand equity. We can help you get there. Contact us through eco imprints if you'd like to create your own custom-branded line of sustainable swag.

Wednesday, June 25, 2008

U.S. Mayors Shut The Tap on Bottled Water

Meeting in Miami this week, the U.S. Conference of Mayors, banned bottled water for city workers. Citing environmental concerns and the excellent quality of municipal water, the cities will no longer use municipal funds to purchase water bottles.

Our own Mayor Gavin Newsom, who phased out the purchase of bottled water in San Francisco last June, proposed the resolution along with 17 other big-city mayors. "Cities are sending the wrong message about the quality of public water when we spend taxpayer dollars on water in disposable containers from a private corporation," he said.

Last year Americans spent an estimated $15 billion on bottled water and this pact only impacts municipal purchases, but a trend is developing. Sixty American mayors have already canceled their hydration contracts, and some places in Canada have also banned the bottle. Rejecting plastic water bottles is more environmentally and financially sustainable. Millions of bottles a day do not get recycled, and the plastic takes at least 1,000 years to biodegrade.

Not surprisingly, the American Beverage Association is not pleased with this development. In a statement, the association stated that private water companies have come to the rescue during emergencies that compromise public water systems. The statement also notes that plastic bottles are 100 percent recyclable (but didn't mention lower-than-desired recycling rates and the additional energy required to recycle).

While some see banning plastic bags and water bottles as a hassle, our oceans and landfills are choked with plastic and need a break. We applaud this bold move and the attention it focuses on unnecessary disposable products. The good news is there are some great alternatives to the plastic water bottle.

Friday, June 6, 2008

Seeded Paper Cup Holders

Far too many disposable beverage cups end up in the trash bin. We've banned disposable cups in our office and we're huge proponents of reusable beverage containers. But the fact is coffee mugs, glassware and heavy duty beverage tumblers are not always a viable alternative for food service organizations. 

If you run a socially responsible restaurant, a fair trade organic coffee shop, or if you're just organizing a green event where caffeine-laced beverages on-the-go are a requirement, we've got a sweet new sustainable solution for you: Seeded Paper Cup Holders. Not only are these biodegradable and made of recycled materials, they're full of seeds that actually grow. As a bonus, they look and feel earthy and come in a range of beautiful colors. Not a bad spend if you need to grow your brand. Find out more here.