Sunday, April 13, 2008

Why Saving Trees and Live Tree Promotions Make Sense

We just got turned on to an amazing site filled with information on — and images of — the worlds most spectacular trees. Check out 10 Most Magnificent Trees in the World. Then go hug a tree or read the rest of this post, which was inspired by the site.

Trees have always been a powerful symbol of nature and life. Marketers have used trees as visual metaphors for countless products, brands and campaigns.

In this era of growing green consciousness, tree planting programs, tree giveaways, and recycled paper products are becoming increasingly popular. Tree promotions are great way to bring people together, build community, and help our planet.

Despite their obvious benefits, many people take trees for granted. Some don’t understand why we encourage the use of recycled papers, or why we might recommend trees as a strategic brand-building device. Indeed, recycled paper can cost more than virgin material and its promotional benefits may be hard to measure. Tree promotions aren’t right for every program, and a 16-inch seedling will not change the world. However, in most cases tying your brand to a tree is a good thing.

At Eco Imprints, we offer hundreds of recycled paper products across multiple promotional product categories — as well as evergreen seedlings and other high quality living plant promotions for brands that literally want to go green.

Here a few reasons why trees and tree-saving programs make sense in the promotional mix:

•Trees are not synthetic throw-aways that end up in landfills. They are living things, works of art beautifully made by nature, and talk about ROI ...they can last hundreds of years. Truly the most sustainable of swag.

•Recycled paper products save trees. They show a consciousness about the environment, and promote the larger concept of reusing and limiting waste.

•Trees make the world a better place. They give us beauty and inspiration, protect us against extreme weather, provide raw materials for making things, habitat for wildlife, and some even create food for humans, birds and other living creatures.

Trees absorb the greenhouse gas carbon dioxide from the atmosphere, so they help to keep the planet cool, especially when clustered in tropical rainforests.

•Trees conserve energy. For example, strategically placed trees can provide shade that cuts energy use and demand from power plants.

•Trees clean the air. They absorb odors and pollutant gases and naturally filter particulates out of the air.

•Trees provide oxygen. In one year an acre of mature trees can provide enough oxygen for 18 people.

•Trees reduce soil erosion, save water, and help prevent water pollution. They reduce runoff, collect water, increase atmospheric moisture, and can act as a sponge that filters water and uses it to recharge groundwater supplies.

•Trees heal and provide hope. Studies have shown that patients with views of trees outside of their windows heal faster and with fewer complications. When Anne Frank and her family were hiding from the Nazis in World War II, she took great solace from an old horse-chestnut tree that could be viewed from her window and she wrote of it frequently in her diaries.

•Trees bring unity. We all depend on trees and we all benefit from them.