Sunday, February 10, 2008

The Greening of Events & Trade Shows...

Great article by Ilana DeBare in today's San Francisco Chronicle about the waste generated from the convention, meeting and event industry. According to the piece, this $107 billion market serves 136.5 million people attending 1.2 million events annually. While there's no clear data on the environmental toll taken from these gatherings, there's no doubt that the millions of plastic name badges, disposable water bottles, bags, styrofoam and plastic food containers and utensils, and promotional giveaways are producing serious negative impacts on our planet.

Our San Francisco firm, Eco Imprints, was established to provide alternative ways to promote events and brand marketing initiatives without inflicting so much environmental damage . We've been involved with dozens of large and small conferences throughout North America in the last few years -- and toured San Francisco's waste management facilities to document the tons of event materials and cheap plastic giveaways headed to landfills. Statistics are one thing, but it's really quite staggering when you see the waste right before your eyes.

Beyond the grievous environmental impact events and their aftermath can have, as brand communications professionals it goes without saying that the garbage dump is not the place you want to see your logo.

Since last year, we've noticed increasing interest from corporate clients and event planners looking to green their events. Clearly the time has come to re-think promotional and event marketing, and we're pleased that this trend is getting more attention.

Check out this comprehensive article, which includes useful tips on greening your events: